Google Ads is Google’s advertising service that lets you place paid ads on Google products and in Google search. These advertisements can appear in a prominent position in search results.

You may choose how you wish to improve your business. To put it simple, marketing is about how to acquire clients, PR is more about managing how others see and feel about your firm, how well your firm is recognized.

Google Ads is a tool for marketing, the aim is to help you to acquire potential new clients who click on your advertisements.

It might look easy, but first you need to think about what your keywords shall be, you imagine your potential clients type when searching for a service you provide. In this phase it is essential to check the statistical data of the searches and to check the market and the competitors to avoid to spend on keywords which will not bring you the desired outcome.

The second essential part is that you create an advertisement (content) which is relevant to your client, who will not “click away” from your site, but to react in a way you wish to.

That’s what is called “conversion” when someone interacts with your ad and takes an action that you’ve defined as valuable to your firm (such as an online inquiry, or a call to your law firm from a mobile phone).

When planning to start marketing with Google Ads, it is also essential to check your website, and to make certain technical modifications. Google ranks your site depending on many criteria (e.g. how fast is your site, when did you last post new content, etc.) which may affect the position and success of your ad.

If you are considering starting a Google ad, please feel free to contact us!