Branding
In case you wish to modify, refresh or to create a totally new branding we are happy to assist you in that!
It requires you to understand the message you want your law firm to convey to your clients, and what you want them to take away from you.
Brand elements are parts of your brand, like logo, name, graphics, color schemes, etc. that create a cohesive image of your firm. If you apply branded elements, it also assists you to stand out from your competitors.
1. Brand Name
In the legal sector there are usually bar restrictions in place related to the choice of the name of a law firm. However, the brand’s name is what identifies your firm and what communicate to the public, distinguishing you from the competitors. Thus within the given legal boundaries it is also a substantial issue to think about your firm’s name.
2. Logo
Your logo is vital to your branding as it might be the most recognizable part of your brand. Clients will recognize you if they’re out and about, and it’s on your emails, website, letterheads etc.
3. Colors
Your firm’s color scheme plays into all the additional visual branding elements you have. For example, the color scheme may appear in your logo, graphics, website, marketing materials, etc.
4. Typography
Typography are the fonts you use in all your communication you create. If you remain consistent by using your fonts, your branding is cohesive, and if others see fonts related to your law firm, they can
recognize that it’s from your firm. Having a set font for your firm also makes it easier to create marketing content with a cohesive look.
5. Slogans
Slogans are useful brand elements that not each firm uses, but if used, they could be an important part of your branding. This brand element might be used in marketing materials, website, commercials, etc.